How many product carousels are on a SERP?
Product carousels per SERP distribution
Data based on the last 30 days of data from Productrise.
SERPs with at least N product carousels
This chart shows the percentage of SERPs that contain at least N product carousels (cumulative).
Data based on the last 30 days of data from Productrise.
Understanding product carousel distribution
The chart above shows how many product carousels appear on each search result page. Each carousel represents a distinct group of products displayed together in Google Shopping results. The distribution reveals how common it is to see multiple product carousels on a single SERP.
It's important to note that the majority of queries tracked within Productrise are of commercial intent, meaning they're searches where users are actively looking to purchase products. This commercial focus means our data reflects shopping-oriented search behavior rather than informational queries.
What the data shows
The distribution helps understand how Google structures product visibility across different search queries. Some queries may show no product carousels at all, while others can display multiple carousels, each potentially containing different product groups or categories. This variation reflects Google's algorithm determining when and how many product carousels are relevant for a given search query.
How we calculate this data
We count the number of distinct product carousels per SERP result. Each carousel represents a separate group of products displayed together on the search results page. SERP results with no product carousels are counted as having zero carousels. The average is calculated across all SERP results in the dataset, and the percentage represents the proportion of SERPs that contain at least one product carousel.
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About this data
This data is sourced from anonymized SERP data collected through the Productrise application. It represents real, organic (non-synthesized) search results from Google Shopping across queries worldwide.
Data details:
- Time period: Last 30 days
- Refresh cycle: Every 24 hours
- Source: First page of Google search results only
Important note: While this data represents genuine search results, it may be influenced by the specific queries and industries tracked by Productrise users. The insights shown here reflect real-world patterns but may be biased toward the product categories and markets most actively monitored within our platform.
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