Can't edit the primary feed because the paid team owns it? Productrise generates AI-powered supplemental feeds that override titles, descriptions and attributes for organic visibility. Review every change in a spreadsheet, then add it to Merchant Center in a few clicks.
In most teams the primary feed is locked in a vault guarded by the paid Shopping team, so improving titles or attributes for organic means requesting access, justifying every change, and generally not getting out without a fight. And even though your advertising colleagues seem nice, you don't really want to actually talk to them. The result is that organic visibility stalls, not because nobody knows the fix, but because nobody can safely apply it.
Supplemental feeds solve exactly this. They let you layer organic optimizations on top of the primary feed, reversibly and safely, without paid ever being affected.
Productrise generates optimized titles, descriptions, categories and attributes using a prompt you customize per field. It's the only workflow that both finds the issue and produces the uploadable fix, so you go from diagnosis to a ready supplemental feed in one place.
Nothing reaches Google without your sign-off. Export your data with the option to compare old feed values side by side with the newly generated ones, so you can manually check every change before pushing it to Merchant Center. The idea is to give you as much control as you need. After all, AI is just a tool to harness, not something you hand the keys to and let drive your choices.
Because Productrise also tracks your positions daily, you can watch a supplemental feed take effect and quantify the lift. Apply a change, then prove it moved Position Score and Share of Voice, no guesswork.
Pick the generation types you need, review the output, and upload the result to Merchant Center. Your primary feed stays untouched the entire time.
AI-optimized titles that include the terms people actually search for, with no duplicate words.
Detailed, feature-focused descriptions built from your product data and your actual product page content.
Correct google_product_category values mapped from Google's official taxonomy of ~5,595 categories.
Additional high-quality images found on your product pages that aren't in your feed yet.
Attributes like brand, color, size and gender that your feed is missing, filled in per product. It never invents a GTIN or MPN.
Structured Q&A and documentation attributes that help your products surface in conversational and AI-driven shopping.
I showcase the supplemental feeds feature in a test webshop, which I managed to rank on page one of Google by pushing supplemental feed data generated with Productrise.
“The supplemental feed creation is the most useful feature. It lets us easily optimize our clients' feeds for Free Listings. Six weeks in, we saw a sustained 170% increase in organic shopping revenue.”
Mike Sack
Founder, SEOasis
Start free to find the gaps, then generate a supplemental feed to fix them, safely and reversibly.
A supplemental feed is a secondary data source in Google Merchant Center that overrides or adds specific attributes on top of your primary feed, matched by product ID. It lets you change titles, descriptions, categories, images or attributes without editing the primary feed itself.
This is the key advantage: you can scope organic-focused optimizations so they improve free listings without disrupting the primary feed your paid team relies on. You optimize organic without touching paid. Here's the full explanation of how that works.
You have two options. Either take the live feed URL Productrise generates and add it straight to Merchant Center as a supplemental data source via scheduled fetch, so it stays in sync automatically. Or download the supplemental feed data to a spreadsheet (XLSX) and upload it to Merchant Center yourself. Either way it merges on top of your primary feed, matched by product ID, and you can review everything before you publish.
Titles, descriptions, product types and categories, images, and other attributes. You customize the AI prompt per attribute so the output matches your brand, then keep or discard each suggested change.
No. Supplemental feeds only modify existing products (matched by ID). Adding or removing products is handled by your primary data source. That's what makes supplemental feeds safe for testing optimizations.
You can start free to find the gaps with tracking. Supplemental feed generation is available on the paid plans. See the pricing page for the current details.
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