“Productrise added depth to our reporting. We can now report on the full layer of metrics from visibility to traffic to revenue.”
Callum Lockwood
Director of Organic Search, Re:signal
The organic analytics layer Merchant Center is missing
Merchant Center hides your organic performance and the raw API needs engineering to use. Productrise connects through Google's verified Merchant API and turns it into clean analytics: organic performance over time, product-level audits, SERP tracking, and pricing impact on organic impressions.
Read-only, Google-verified
Free-listings performance
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Merchant Center hides your organic data
The Merchant Center interface blends paid and organic and buries free-listings performance. The richer data exists in the Merchant API, but pulling it yourself means writing queries and wrangling inconsistent results, work most SEO teams can't take on.
Productrise does that for you and presents the organic layer cleanly, so you can finally see how your free listings actually perform and where the opportunities are.
The reports GMC won't give you
The organic reports that you actually need
Merchant Center was built around paid Shopping campaigns, so the organic reporting layer bolted on top is shallow: filters don't go deep, key organic signals are buried, and the numbers don't always reconcile between tabs. With a verified Google Merchant API integration, Productrise surfaces the reports that actually matter for organic product SEO: organic performance over time by product or category, next-level product audits, organic SERP tracking, and pricing impact on organic impressions.
Free-listings performance, on its own
See clicks, impressions, CTR, conversions and conversion value for your organic listings, separated from paid. It's the view Merchant Center never gives you cleanly, and the only way to measure whether your organic Shopping work is actually paying off.
Organic performance over time, by product or category
Are your products getting impressions and clicks, and is the trend heading the right way? Productrise pulls this from the Merchant API and lets you filter it the way it needs to be filtered: by individual product, product feed, or category. If impressions drop, you can see whether it's across the board or concentrated in one group. If a category is climbing, you can isolate which products are driving it.
Pricing impact on organic impressions
For organic Shopping, price is an SEO variable, not just a commercial one. Google compares your prices against benchmarks and factors that into which products it features. Productrise shows each product's price against the market benchmark, a suggested price, and the predicted impression change if you adopt it, so you can bring a concrete number to a pricing conversation instead of a hunch.
See the organic data Merchant Center hides
Start free, then connect Merchant Center to unlock the full organic analytics layer.
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Frequently asked questions
The GMC interface gives you a broad sense of clicks and impressions, but it won't let you break organic performance down by product, category and time period in one view, and the data isn't always consistent between tabs. Productrise connects through Google's verified Merchant API and surfaces the organic reports that matter: organic performance over time (filterable by product, feed or category), next-level product audits, organic SERP tracking, and pricing impact on organic impressions.
You're not imagining it. Google withholds or anonymizes data when volumes are low or a sample could identify individual behavior, which is why you'll see products with clicks but zero impressions, missing CTR at the product level, or flat stretches in the impressions graph. It's the same aggregation and anonymization behavior people know from Search Console. Productrise supplements this with SERP-based visibility tracking that doesn't disappear just because a product had only a few clicks. Read more on inconsistent Merchant Center data.
The integration uses Google's official, verified authorization flow, and Productrise only reads data via the Merchant API. It does not create, update or delete products, feeds or settings in your Merchant Center.
No long-term storage. Productrise uses short-term caching to keep the app fast, but it doesn't store or reuse your Merchant Center analytics data. It's loaded in your browser for the analytics page only.
Yes. The Merchant Center Analytics page lets you filter to a specific group of products, pick a custom date range, and compare it against the previous period, so you can see whether a specific optimization actually moved the needle.
Yes, you connect your Google Merchant Center account, and only a property owner can connect it. SERP tracking and rank reporting are available on the free plan, while the Merchant API reports (analytics, product audits and pricing) are on the paid plans. See the pricing page for the current details.
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