Google is building new ways for AI to shop on people's behalf: AI Mode in search, and a new standard called the Universal Commerce Protocol (UCP) that lets shopping agents read your product data. Getting ready does not mean a rebuild. The same clean, complete feeds that win Google's organic Shopping carousels are exactly what these AI surfaces and agents rely on.
On the same query, Google's AI surface returns far fewer products than standard search. When Google only picks a handful of products, the quality and completeness of your product data decides whether one of them is yours. In our AI Mode study across US and UK product-centric tracked queries, Productrise saw AI Mode surface only a fraction of the products that standard search does.
As Google rolls AI Mode out more widely, that gap matters more for your store. Fewer products make the cut, so the brands with the cleanest, most complete feeds are the ones that stay visible.
Agentic commerce is not a separate discipline bolted onto SEO. Just as 'GEO' is a subset of the broader SEO skill set, agentic commerce is part of the organic shopping SEO skill set. The same clean, complete, accurate product data that wins organic carousels is what AI surfaces and agents rely on, so the work carries straight over.
Productrise was built for organic shopping optimization, so brands using it are already doing the groundwork that AI readiness needs.
“We didn't spend any time on Organic Shopping until Productrise. It was extremely easy for our agency to immediately become impactful in the Organic Shopping category with little to no experience.”
Kai Cromwell
Founder, New Seas
Preparing your product data follows a simple loop: see what ranks, understand why, fix the gaps in your feed, and generate the extra data Google asks for.
Track your most important queries daily and see the products that rank at the top. These results come from Google's Shopping Graph, the same data layer that powers UCP and agentic surfaces, so tracking here is tracking the data agents read.
Make decisions based on what actually ranks. Track competitors and your share of voice across query groups, so you can see where you are winning, where you are slipping, and which categories are worth the work.
Audit your product feed to find the specific gaps that hold products back. Instead of a vague sense that the feed could be better, you get a checklist of concrete issues to fix, tied to the products they affect.
Optimize titles and attributes using real SERP data, so your feed is complete and competitive. When an AI surface only shows a few products, this is the level of feed quality that gets yours picked.
Generate conversational attributes through supplemental feeds. Google created these attributes for conversational search features like AI Mode and Gemini, and Productrise added support promptly, so you can attach question and answer data to products without touching your primary feed.
Watch a full walkthrough of using Productrise to get a brand's product data in shape for organic Shopping, from tracking rankings and auditing the feed to generating supplemental feeds. Organic shopping is the foundation your brand builds on for agentic commerce, so this is where the work starts.
A wave of tools promises AI readiness by adding an AI layer that enriches or rewrites your catalogue and pushes it out to AI surfaces. Enrichment on its own is guesswork without governance, and it does not tell you what is actually winning in Google's organic shopping results. AI readiness needs two things together: control over your product data, and the competitive SERP intelligence to know which decisions to make.
Productrise keeps you in control and grounds every decision in daily organic shopping SERP data from the Shopping Graph, then lets you act on it. It is not just a product data enrichment suite.
Track where your products rank today, then audit, optimize and generate the data AI surfaces rely on.
UCP is a new standard Google is rolling out for how stores share structured product data with AI systems and shopping agents. The goal is a common language, so an agent can read, compare and act on product information across many stores. It is new and still developing, so expect the details to change as adoption grows. See our UCP announcement and rollout update for the latest.
Agentic commerce is shopping done with the help of AI agents that search, compare and sometimes buy on a person's behalf. Rather than a shopper browsing results, an agent reads product data and builds a shortlist. Google is actively building toward this, so expect it to grow as AI shopping features mature.
Start with the product data you already own. Clean, complete and accurate feeds are what organic carousels reward today, and they are what AI surfaces and agents rely on. Track where your products rank, audit your feed for gaps, fix them, and generate the supplemental data Google asks for. It is the same organic shopping groundwork you already know, done properly.
No. It expands the scope of organic shopping SEO. The fundamentals, clean product data and strong feeds, still decide whether your products show up. AI surfaces read the same Shopping Graph data, so the work you do to rank organically is the work that makes you visible to agents.
Conversational attributes are product feed fields Google created for conversational search features like AI Mode and Gemini. They let you attach question and answer content and supporting document links to a product, so the data can answer the kinds of questions a shopper asks in a chat. Read more on conversational attributes.
Yes, through supplemental feeds. Productrise can generate the question_and_answer and document_link attributes and push them via a supplemental feed, so you add this data without touching your primary feed.
Enrichment on its own is guesswork without governance. Productrise pairs control over your product data with daily organic shopping SERP intelligence from the Shopping Graph, so every change is grounded in what actually ranks. You get both halves: knowing what to fix, and staying in control of the data you push.
Rank tracking is free, with no credit card. Conversational attribute generation and feed optimization are on paid plans. See the pricing page for current details.
You have full control over this. Google lets you run a separate data source for organic Free listings, apart from the feed your paid campaigns use. Point your supplemental feed data at that organic copy only, and your paid feed stays exactly as it is. We cover the full setup in optimizing organic without touching paid campaigns.
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