Query Coverage report: A game-changing blend between feed audits and SERP data

You're tracking your product rankings in Google's organic shopping results. You're auditing your product feed. Both give you useful data. But they live in two separate silos, and that's exactly where the problem starts.

Those separate datasets can't answer the question that actually matters: for the queries you care about, is your product data optimized, and are you ranking? You might be ranking for queries your feed isn't even optimized for. You might have perfectly optimized products that never show up in the search results. Or worst of all, you might have queries where you're invisible and your product data gives Google nothing to work with. Without connecting rank tracking to feed data, you're left guessing which one applies to which query.

That guessing ends today. Our new query coverage report combines the two things Productrise does best, SERP tracking and product feed audits, into a single report that sorts every query you track into one of four groups. What you do with that data is up to you, but at least you'll know exactly where your product data and your visibility don't line up. Here's how it works.

What the query coverage report does

Productrise already tracks your product visibility in Google's organic shopping results every day. It also audits your product feed the way a senior SEO specialist would, checking everything from structured data and price matching to product categories and title quality.

The query coverage report combines those two datasets. For every query you track, it checks two things:

1. Are you ranking? Based on the last 7 days of SERP data, does at least one of your products appear in the organic shopping results for this query?
2. Is your product data optimized? Based on your most recent feed audit, does at least one product contain the query words in both its title and its description?

Cross those two questions and you get four possible outcomes. Every query you track lands in one of them, and the report updates every new day that your search results are tracked.

If you prefer watching over reading, I recorded a full walkthrough of the report using my (in)famous fake wedding webshop:

The four groups, explained

This is what the report looks like for a property tracking 96 queries:

Let's walk through each group, starting with the best one.

Performing well

You rank, and at least one product matches the query words in both title and description. This is where you want every query to end up. Your product data matches the queries Google is ranking you for, which reinforces those rankings. Queries in this group don't need immediate attention.

Ranking but unoptimized

You rank, but not a single product matches the query words in both title and description. This group tends to surprise people. Google has decided your products are relevant for these queries even though your feed data doesn't reflect that relevance at all.

That's good news wrapped in an opportunity. You're already ranking with unoptimized data, so imagine what can happen when you actually align your titles and descriptions with these queries. This is often the lowest-hanging fruit in the entire report.

Content ready, visibility gap

At least one product matches the query in both title and description, but you're not visible in the SERPs yet. Your data is in order, so the gap likely sits elsewhere: strong competition, better store ratings or reviews on the competing side, or other ranking signals working against you. These queries might need patience, further optimization beyond titles and descriptions, or a closer look at who you're up against.

Priority fixes

You're not ranking, and no product matches the query in both title and description. This is the most painful group, but also the clearest one. You want to rank for these queries, yet your product data gives Google very little reason to show your products. Start by fixing the data, then watch what happens to your visibility.

A closer look at "ranking but unoptimized"

In my test property, the report flagged 10 queries where my products were ranking while not a single product was properly optimized for them. The report shows you exactly what's missing per query, as you can see here:

For the top three highlighted queries, the product title does contain the query, but the product description doesn't. That's a very specific, very fixable insight. Update those descriptions to include the query words, rerun your audit, and those queries can move into the "performing well" group. The data Google has on your products then matches the queries they rank for, which is exactly the alignment you're after. And as a result, your products will likely start performing better.

This is what makes the report different from a generic audit. It doesn't just tell you "your descriptions could be better." It tells you which descriptions, for which queries, and why it matters for your rankings.

No other tool combines these two datasets

There are tools that can audit a product feed. There are a few tools that can track product positions in Google's search results. But there isn't another tool that combines those two datasets into one report that shows you what to do to improve your rankings for the queries you actually care about.

That's because Productrise is built for one thing: organic shopping optimization. Not paid campaigns with an organic checkbox bolted on. Not general SEO with a shopping module. Everything in the platform, from daily SERP tracking to feed audits to this report, exists to help your products rank organically.

And that focus matters more than ever. Wherever the AI race ends up, product data sits at the center of it. Google's AI shopping experiences pull from the Shopping Graph, which is built on the same feed data and structured data you're optimizing today. As Callum Lockwood put it in our recent interview: everything you're doing for organic shopping now is going to be incredibly relevant for AI e-commerce experiences. The query coverage report shows you where your product data and your visibility don't line up yet, and closing those gaps prepares your brand for whatever shopping interface comes next.

Your starting point for supplemental feed data

Once the report shows you which queries need better product data, the next question is how to fix that data. If you can't (or don't want to) touch your primary feed, supplemental feeds let you optimize for organic without affecting your paid campaigns. And that's also perfectly doable within Productrise.

Filter down to the products flagged in your report, and generate supplemental feed data for them: optimized titles, descriptions, accurate Google product categories, and even conversational attributes that prepare your products for AI-driven shopping queries. Upload the result to Merchant Center, and the fixes layer on top of your existing feed. The report tells you what to fix, and the supplemental feed generation fixes it. That's the full loop, inside one tool.

How to get started

The query coverage report is live today, and it's available on all paid plans, including the cheapest one. Setting it up takes two steps:

1. Track the queries that matter to you. Add the search queries you want your products to rank for.
2. Add your product feed. Submit your feed URL or connect Google Merchant Center, and Productrise audits your products automatically.

From there, the report builds itself. Productrise tracks the search results, audits your feed, and combines both into your coverage overview.

If you're tracking hundreds of queries across thousands of products, this report is going to be genuinely interesting. Expect to find products that aren't optimized for queries you assumed were covered. I'd love to hear what you discover.

Don't have a Productrise account yet? You can create a free account and start tracking your first queries without entering a credit card.