What words do top-ranking products use in their titles? Now you can find out.

You know product titles matter. But knowing they matter is different from knowing what to actually put in them. Most advice stops at "include your keywords," which is true but only gets you so far. The products ranking above you aren't just including the obvious search terms. They're including specific words that Google consistently rewards for that query, and in most cases, you don't know what those words are.

The frustrating part is that the signal is sitting right there in the search results. Thousands of product titles, ranking at different positions, each one containing words that either help or don't. But reading through all of that manually, for every keyword you care about, isn't realistic.

That's why we built the Product Title Insights report. It analyzes the top 100 most frequently used words across all the product titles we've tracked for your keywords, and maps them against position scores so you can see which words appear in the highest-ranking products.

How the scatter plot works

The core of the report is a scatter plot. On the X axis, you'll see how often a word appears across all tracked product titles for your selected queries. On the Y axis, you'll see the average position score of products that include that word in their title. The higher the position score, the more visible those products tend to be.

The most frequently appearing words are usually the obvious ones: the main search terms that make up your query. If you're tracking "bluetooth mechanical keyboard," you'll unsurprisingly see bluetooth, mechanical, and keyboard near the top of the count. But those aren't the interesting words.

What's actually useful is finding the words that appear frequently and show up in high-ranking products. These are the attributes, brand names, or product descriptors that Google seems to reward for that specific keyword. And sometimes, they're not what you'd expect.

A real example: bluetooth mechanical keyboard

Here's what this looks like in practice. The product carousel for "bluetooth mechanical keyboard" shows 10 products, each title containing a mix of obvious terms and less obvious ones.

When you pull that data into the Product Title Insights report, the scatter plot gives you the full picture across all the products we've tracked for that keyword.

Beyond the core keyword terms, you might find that a specific product attribute or brand appears repeatedly in the titles of the highest-ranking products. If you're not using that word and your top-ranking competitors are, that's a gap worth looking at. Our data suggests that keyword-optimized titles do tend to rank better, and this report gives you the word-level specifics for your exact queries.

Narrow it down to a single competitor

The report isn't just for broad overviews. You can narrow the analysis down to a single seller for a specific query, which makes it easier to understand what's working for them in particular.

If one seller consistently holds top positions for your target keywords, you can isolate their product titles and see which words they use most. That's a more targeted signal than looking at the full mix of titles across every seller in the results.

You can also analyze this across query groups, which lets you look at title patterns across an entire product category at once, rather than query by query.

How to use this in your optimization workflow

Once you've spotted words that appear frequently in top-ranking titles and that you're not currently using, the next step is testing. Add the relevant terms to a selection of your product titles, push the updates through your feed, and track whether your position scores improve over time.

A couple of things to keep in mind. Not every word in the scatter plot is worth adding. Some high-frequency words might belong to a dominant brand in your category, and adding a competitor's brand name to your own titles doesn't make sense. Use the report as a signal to investigate, not a list to copy blindly.

It's also worth paying attention to title length as you make changes. Adding more words only helps if there's room to add them without making your title unwieldy. Duplicate words are another thing to watch: if a word you want to add is already in your title, adding it again won't help.

Who can access the report

The Product Title Insights report is available to all paid Productrise users. Free users can still set up keyword tracking and explore the data, which is a good starting point if you haven't used Productrise before.

If you're not yet tracking keywords, you can start for free and see which products are showing up in Google's carousels for your target queries. Once you've got keywords being tracked, the Product Title Insights report gives you the word-level analysis to act on what you find.