Our Blog
Tips, insights, and news about organic shopping, AI product visibility and product feed optimization
Conversational attributes in your product feed: prepare for AI-driven shopping queries in a few clicks
Google added six new conversational attributes to the Merchant Center spec to help AI surfaces understand your products. Here is what each one does, why the FAQ attribute is the most interesting, and how Productrise now generates FAQ and document link data for your entire catalog in just a few clicks.
98% of fashion terms now return product grids | An interview with Callum Lockwood
Callum Lockwood on why organic shopping is the real AI search play
AI mode vs traditional SERP: ranking differences in organic shopping
Google's AI mode ranks organic shopping products differently than the traditional SERP. A side-by-side comparison of one shopping query revealed different top products, sellers ranking with different items, and even a different main seller for the same product.
Google product categories: the overlooked attribute that shapes where your products show up
The google_product_category attribute quietly shapes which searches your products appear for, which filters they show up under, and which rules Google applies to them. Learn why it matters, how to fix it, and how Productrise checks and corrects categories at scale.
Google is winning the AI search race (and it hasn't played its best card yet)
ChatGPT's market share among AI apps just dropped below 50%, and Google is growing on every front. A look at the numbers, the money, and the unplayed card that could decide the AI consumer market, plus what it all means for e-commerce.
How to audit your product feed for organic visibility: 20 checks that actually matter
Learn how to audit your product feed with 20 important checks that improve organic visibility. Discover issues with titles, descriptions, images, structured data, prices, and more that prevent your products from showing up in Google search results.
Google product categories at scale: Our approach to AI category matching
Choosing the right Google product category is harder than it looks, thanks to a deep, overlapping taxonomy. Here's how Productrise uses AI embeddings to match products to their best-fitting category and catch mismatches in feed audits.
Google's Shopping Graph explained: How 60 billion products are indexed and ranked
Discover how Google's Shopping Graph indexes and ranks over 60 billion products in real time, why growth is accelerating, and why this matters for Universal Cart and the future of AI-driven commerce.
The Universal Commerce Protocol rollout is happening: here's what marketeers need to know
The Universal Commerce Protocol is rolling out fast: US retailers are live, the Tech Council has expanded to ten members including Amazon, and Canada, Australia and the UK are next. Here's what marketeers need to know and how to prepare.