Our Blog
Tips, insights, and news about product feed optimization
Why your product feed is an SEO asset (and not just for advertising)
Most e-commerce businesses treat their product feed as advertising infrastructure. That's a missed opportunity. Your product feed is one of the most important SEO assets you have, and the businesses winning at organic product search are already treating it that way.
Exploring competitive data by connecting Merchant API with Productrise
The Merchant API holds competitive data most sellers have never seen. Productrise turns it into a competitive landscape showing who is winning organically, who is paying for visibility, and where the real opportunities are.
4 reports every organic shopping SEO needs (that GMC can't give you)
Google Merchant Center's organic reporting only scratches the surface. Here are the four reports Productrise gives you that GMC can't, covering product-level performance, feed audits, SERP tracking, and pricing impact on organic impressions.
What "Click potential" actually means, and how it can drive your feed optimizations
Google's click potential score tells you which products could be getting more organic traffic — but most SEOs don't know how to act on it. This guide explains what click potential actually measures, what drives it, and how to use it alongside feed audits and supplemental feeds to improve organic Shopping visibility.
Merchant API and Productrise: The next step in helping you win organic product SEO
Productrise now integrates directly with the Google Merchant API, unlocking organic Shopping data that GMC's own interface never surfaces — from free listings performance to competitor share of voice and price-driven impression predictions.
ChatGPT is still Google Shopping's biggest fan
New research shows 75% of ChatGPT's top product picks come directly from Google Shopping. Here's the ironic backstory of OpenAI asking Google for API access, getting rejected, and quietly scraping it anyway — and what it means for your ecommerce strategy.
Google Merchant Center vs Search Console: Data does not match?
Google Merchant Center and Search Console can show very different organic click numbers for the same products and time period. Both are correct — they're simply measuring different things. Here's what each tool actually tracks and which one to use depending on what you're trying to understand.
Inconsistent data in Google Merchant Center: What you should know
Clicks without impressions. Missing CTR data. Google Merchant Center analytics can be confusing and inconsistent. Here's why it happens and what you can do to get a more reliable picture of your organic product visibility.
Data study: Amazon's battle with Bol.com for Dutch eCom dominance
Amazon overtook Bol.com in Dutch search volume during December 2025, with organic shopping visibility growing nearly 50% since October. This data study reveals how Amazon's €1.4 billion investment and third-party seller strategy are reshaping Dutch e-commerce competition.
Case study: 90% traffic increase using a supplemental feed
One of Productrise's early users saw a 90% increase in clicks from Google Merchant Listings in a single month by creating an optimized supplemental feed that improved 4,000 product titles and descriptions in less than 3 hours.