Our Blog
Tips, insights, and news about organic shopping, AI product visibility and product feed optimization
Google's Universal Cart: how it's ramping up to win AI shopping
Google is quietly outpacing ChatGPT in AI-driven shopping, rolling out the Universal Cart, a reworked Merchant Center, and the Universal Commerce Protocol, all built on the unmatched scale of its Shopping Graph.
Separate product feed for organic and agentic shopping? Here are 4 reasons why
Running one product feed for both paid and organic shopping means your ads budget decides what Google can show for free. Here are four reasons to split your Merchant Center feed, plus what to watch out for and why it matters even more for agentic shopping.
The buyers coming from AI assistants seem to be 'more sure' of what they want | An interview with Paul Terry
Paul Terry on why AI buyers convert faster than everyone expects
The 2 biggest mistakes in ecom SEO right now (leading up to 2027)
Two mistakes are quietly costing ecom brands their organic shopping visibility: leaving feed quality to the paid team, and writing off product carousels too soon. Here is what to do instead.
Product title gap analysis for Google Shopping: find the words you're missing
Productrise's product titles report now includes a title gap analysis, showing the exact words top-ranking competitors use in their titles that you don't. Here's how the report works and how to read it.
New shopping element discovered: "Shop by store" carousels
A new type of organic shopping result is showing up in Google's search results. On a small but steady share of US searches, Google now shows a product carousel that groups products by the store that sells them. Learn what it looks like and how to track it.
New shopping element discovered: Comparison Shopping Service (CSS) carousels
Google replaced organic product carousels in the EEA with Comparison Shopping Service (CSS) carousels. See what they look like, how often they appear, and how to track them.
Product grids are the closest thing to seeing a brand in store | An interview with Josh Fowler
Josh Fowler on treating the product feed as core infrastructure, not an afterthought
The EEA lost its product carousels. Shoppers still have Google Shopping
Google's organic product carousels have mostly vanished across the EEA. Here's why I think shoppers will move to Google Shopping, and why Productrise will now track it as a new surface.