Product SEO Changed.
Traditional Tools Didn't.

Some time ago, I spent months ranking a client's product pages. Got them to position 3-5 for their main keywords. Traffic was growing, conversions were up.

Then Google started showing product carousels above the organic results. Suddenly, way less traffic.

The frustrating part? The products in those carousels weren't even optimized well. But they were showing up, and we weren't.

So I looked for tools to help. Found nothing useful. Feed management tools like Channable and DataFeedWatch calculate "feed health" scores—but they're built for paid advertising, not organic rankings.

Here's the thing: product feed optimization has always been the paid team's domain. SEO teams don't touch it. But organic product carousels are now appearing in 60%+ of product queries. Someone needs to own this.

That's why I built Productrise. To make it dead simple for SEOs and marketers to track their products in Google, analyze what competitors are doing, and optimize feeds for organic performance.